Being soft has traditionally been synonymous with being weak; we started stay soft apparel with one goal to shift the perception of softness.

We are redefining softness as strength. Sensitivity is a measure of your strength. It is the part of being human that allows you to be in tune with your soul, it gives you permission to follow your instincts and have faith in yourself even when the odds are stacked against you. Being sensitive allows you to look at people as being flawed but still beautiful, as being more alike than we are different. We are able to be more empathetic when we are responding to life’s challenges with softness in our hearts.

Strong men cry, tough women are in touch with their emotions, we all have bad days.

Stay soft recognizes that your emotions are valid.

Softness is strength.

Stay soft, stay strong

♡